Note: This feature is only available on Beep. Your customers will be asked to login if they want to use a promo code on Beep. This is for the system to verify the eligibility of the customer.
Setting a usage limit on promotions has a few benefits:
- Create urgency
When a promotion is limited, you can advertise the promotion as 'only applicable to the first X purchase'. This creates an urgency to place the order immediately.
- Optimize reach
A promotion with a limit per customer ensures the promotion is only usable for a limited time for each customer. That means you can maximize the reach per promotion for the same budget.
- Optimize cost
Setting a limit for promotions also helps the merchant control their cost for a promotion campaign. A promotion without a limit may end up spending more than what was allocated.
How to setup promotions with usage limits?
- Usage limits are only available on Beep at the moment. Supported promotion types are:
- Percentage discount
- Free shipping
- Promotions can only be activated via promo code on Beep. Please make sure you set a promo code for this promotion.
- Under the 'Usage Limits' section, check the options according to your requirements.
You can configure 2 usage limits from the BackOffice:
- Number of times this promo code can be used in total
- Number of times a customer can use this promo
Combining these 2, you can create different types of promotions. For example:
New Year's discount for first 100 customers; single use only
If your goal is to maximize the reach of customers, make sure you set use per customers. Given the same budget for promotion, this allows you to maximize your customer reach.
To setup the promotion above, set the 'Limit for number of times this promo code can be used in total' as 100, and set 'Limit use per customer' to 1.
Flash sales for first 100 purchase
If your goal is a number of transactions instead of number of customers, you can skip the limit use per customers. This allows your loyal customers to enjoy the benefit of this promotion more than one time.
To setup the promotion above, set the 'Limit for number of times this promo code can be used in total' as 100, and do not select 'Limit use per customer'.
Welcome gift for all VIP customers; single use only
To setup the promotion above, set the 'Limit use per customer' to 1. You may add 'VIP' tags to a group of customers manually, and SMS the promo code to this group of customers.