Follow these steps to set up Google Analytics on your StoreHub e-Commerce Online Store:
- Get a Google account
- Set up Google Analytics
- Turn on the Google Analytics e-Commerce Feature
- Excluding referrer domains from Google Analytics tracking
1. Get a Google Account
A Google account is required to use Google Analytics. If you already use Google products, such as Gmail or Google Ads, the same account can be used for Google Analytics.
If you don't yet have an account for a Google product, please create a Google account here.
After you have a Google account, continue to Part 2 - Set up Google Analytics.
2. Set up Google Analytics
After following the steps previously (to create a new Google Analytics account for your e-Commerce store), read on for the next steps.
In a web browser, open Google Analytics.
Sign in with your Google account. You also have the option to choose other Google accounts you want to sign in with.
IF you have not used Google Analytics with the Google Account, click Sign up as below:
IF you have used Google Analytics before with the Google Account on Step 2, click ADMIN as below:
Next, click on + Create Account:
Choose 'Website' and fill in the required information.
Use your primary domain for the Website URL:
Click 'Get Tracking ID' found at the bottom of the page.
Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the terms of service.
On the next page, you'll see a lot of information and options. The only thing you need is the Tracking ID.
Copy the Tracking ID to your clipboard by highlighting it and pressing CTRL + C on PC or Command + C on Mac:
In a new browser window or tab, go to your StoreHub BackOffice.
Go to Online Store > Store Setup > Tracking.
In the Google Analytics ID section, paste your Tracking ID in the Google Analytics ID field:
After you enable Google Analytics on BackOffice, continue to Step 3 - Turn on the Google Analytics e-Commerce Feature.
3. Turn on the Google Analytics e-Commerce Feature
In your Google Analytics account, click ADMIN:
In the View menu, click Ecommerce Settings:
Click to toggle the Enable Ecommerce slider from OFF to ON.
After that, click to toggle the Enable Enhanced Ecommerce Reporting slider from OFF to ON:
Finally, click Save!
4. Excluding referrer domains from Google Analytics tracking
Google Analytics' Referral Traffic report shows you which websites generate traffic to your store. For example, if a blog features your business and readers click a link to view your online store, then the blog is listed as a source of traffic to your store.
You might notice sources that you don't want to be included in the Referral Traffic report. For example, if a customer enters the payment gateway page and then returns to your online store to continue shopping, then the payment gateway page will be listed as a source. This make it harder for you to know where your customers come from.
We recommend you to follow Google's instructions to add those domains to your Referral exclusion list.
To get the most out of your referral data, consider adding the following domains to your referral exclusion list:
- The primary domain of your online store (such as merchandise.storehub.me)
- The checkout domain (ipay88.com)